Renovo Financial

At Renovo Financial, I focused on maintaining and enhancing the brand's visual identity. I created print materials for lending officers, both for private events and corporate functions. I also developed targeted emails for potential borrowers, emphasizing product features, market insights, and Renovo's support. Additionally, I redesigned many of our social and email assets, which have become integral to Renovo’s marketing strategy.

adobe suite, premiere pro, lightroom, photoshop, illustrator, hubspot, salesforce, Canva
Lead designer in rebranding templates for the social and email campaigns

Redesign of Recently Funded’s

I led the redesign of Renovo's social assets for recently funded posts, focusing on creating more dynamic and visually engaging designs. The goal was to make these posts more interesting and eye-catching, highlighting success stories in a way that better aligned with our brand and captured the attention of our audience

Before

After

As a team, we re-evaluated our approach to displaying client projects from different lending officers. We previously used tombstones to showcase all closed properties for the month, but felt this format wasn’t making the desired impact. I was tasked with creating a new 'client story' template for both email and social media, designed to better highlight individual success stories and provide more engaging and personalized content.

Client Story Social & Email

Email Design & Social Asset

The DSCR team at Renovo reached out to the SVP of Marketing to kick off a mailer project aimed at bringing back clients who hadn’t done a deal with us in a while. I worked closely with the SVP of Marketing, taking the lead on the design and concept. Throughout the process, we went through quite a few revisions, fine-tuning the design and working on making the messaging more personal to really connect with these clients. The idea was to give the mailer a personal touch, making sure it spoke directly to their needs and reminded them why they should return to Renovo.

Mailer Redesign

Old Mailer

Front

Back

New Mailer

I created a variety of print materials, including banners, mailers, and fence signs, to help advertise Loan Officers (LOs) from different regions. The idea was to promote each LO in a way that felt local and specific to their area, while still keeping everything aligned with our overall branding. Each piece was designed to increase their visibility and make it easy for potential clients to connect with them, highlighting their local expertise and making them approachable for new business.

Print Materials (Fence signs, Banners, etc.)

Fence Sign

Bannners

Many of the motion graphics I created as a designer for Renovo were for our social media platforms. I collaborated closely with the the art director and copywriters to produce successful pieces that clients could understand and relate to.

Welcome to the Team Full Video: https://www.linkedin.com/posts/paulatrenovo_hustleharder-activity-7140439328471658496-WYC5?utm_source=share&utm_medium=member_desktop